Data is captured from customers using EEG devices to bring to our clients an output and analysis on their product’s likeability at a subconscious level.
Data in a more descriptive format is captured from our trained sensory experts using varied sensorial attributes to get unmatched outputs and insights of the product to our clients.
We link explicit liking data and implicit response captured through EEG Devices.
Neurosensum Algorithm maps consumer liking and their implicit data with Expert Panel Sensory Data. The algorithm includes: