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What is Deepsense?

Data is captured from customers using EEG devices to bring to our clients an output and analysis on their product’s likeability at a subconscious level.

What is Expertsense?

Data in a more descriptive format is captured from our trained sensory experts using varied sensorial attributes to get unmatched outputs and insights of the product to our clients.

How Do We Do It?

We link explicit liking data and implicit response captured through EEG Devices.

  • Advanced Sensory Data
  • Descriptive Data                                                                          
  • Discriminative Data

Neurosensum Algorithm maps consumer liking and their implicit data with Expert Panel Sensory Data. The algorithm includes:

  • Advanced Product Sensorial Journey
  • Product Trajectory & Improvement Areas
  • Sensorial Segmentation
  • White Space Identification