Neurosensum Blog

Ramadan 2024: Decoding Consumption Patterns Across Gen Z, Millennials &…

As the holy month of Ramadan approaches, businesses and marketers face the challenge of tailoring their strategies to resonate with…

CONSUMER INTELLIGENCE: SATISFACTION VS. DIS-SATISFACTION: ENCHANTING CONSUMER’S EGO

Consumer Intelligence: satisfaction vs. dis-satisfaction: Enchanting consumer’s ego Marketing is not about our perceptions of customers satisfaction (one dimensional perspective), but it is…

3 WAYS NEUROMARKETING AND LEADERSHIP STORYTELLING HELP YOU CAPTIVATE AUDIENCES

3 Ways Neuromarketing And Leadership Storytelling Help You Captivate Audiences In early Greek theatre, disapproving audiences sometimes threw stones at the performers.…

PALE COLOR PACKAGES AND THEIR DOUBLE-EDGED EFFECTS

Pale Color Packages And Their Double-Edged Effects We are automatically drawn to that intense red tomato because it looks a…

Decoding the EV market in Indonesia: 5 strategies to capture…

In the realm of mobility, Indonesia is poised at the brink of an electric revolution. The convergence of environmental consciousness,…

Rising stress levels generate demand for travel, leisure

Rising stress levels generate demand for travel, leisure by Rajiv Lamba Statistics Indonesia (BPS) recently released the national accounts data…

Emerging Consumer Trends in Indonesia

Emerging Consumer Trends in Indonesia Jakarta, May 8, 2018. Neuroscience and Artificial Intelligence-powered market research agency Neurosensum has revealed results of…

Is Virtual reality the new reality?

Is Virtual reality the new reality? The frontiers of human imagination, and thus technology is redefined every few years. In…

USING NEUROSCIENCE TO UNDERSTAND HOW CONSUMERS THINK?

Using Neuroscience to understand how consumers think? After few years of costly research, a company launches a soft drink, only…