Capabilities

We believe that our team is our biggest asset.

Market Understanding & Opportunity Identification

Segmentation

Creating sizeable & targetable sub-sets of consumers who share similar…

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U&A

Usage and Attitude (U&A) studies are fundamental market research endeavors…

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Offer Development & Optimization

Volumetrics

Measuring in-market volume potential, with robust sales forecasts and for…

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Pricing Studies

Determining the optimal price points to maximize sales and profitability.

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Product Test

Developing winning products by creating new innovations or renovating existing…

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Concept Test

Selecting and Finetuning Winning Ideas for creating future Product Development…

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Packet Test

Advanced Pack Testing Approach using Eye Tracking to drive Higher…

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Communication Development & Optimization

Ad Pre-test

Before launching an advertisement, it’s essential to ensure its effectiveness…

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In-market Performance Monitoring & Strategy Fine Tuning

Post Launch Studies

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Brand Tracking

Brand Tracking is one of the most important components of…

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Shopper Studies

Advanced Shopper Study using Eye Tracking to understand how consumers…

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Customer Satisfaction

Customer satisfaction (CSAT) is a measure of how well your…

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In Market Performance

A deep understanding of your target consumers and competitors is…

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