Drawing from 500 quantitative surveys, this webinar will offer a comprehensive look into Indonesian consumer behavior during Ramadan 2021, shedding light on how the ongoing pandemic has reshaped spending and shopping habits. Watch this webinar to discover:
- How the growing preference for health-focused products is changing Ramadan food consumption trends.
- What is driving consumer spending shifts, from reduced travel and gatherings to a stronger focus on home-based activities and gifting.
- The surge in e-commerce and digital engagement, and how brands can tap into these trends to connect with consumers during this critical season.
Explore the evolving consumer mindset and learn how to adjust your strategies to stay relevant in a rapidly changing market.