Orchestrating Sonic Branding with Subconscious Precision
Harnessing the power of Electroencephalogram (EEG) technology and proprietary AI algorithms, MyndTune offers unparalleled insights into consumer reactions to Sonic Branding and any kind of audio stimulus
MyndTune collects raw brainwave data, including Alfa, Beta, Theta, Delta, and Gamma waves, through EEG devices. Our proprietary AI algorithm then transforms this data into readable measures, enabling us to determine frame-by-frame Brain states revealing consumers’ subconscious responses.
These Frame-by-Frame Brain states help us pinpoint exactly which parts of the audio stimulus are resonating and which are not. This allows companies to rearrange the sonic sample before launch, and also create shorter versions- whether it’s a 5-second snippet or even a 1-2 second audio signature- for different media and occasions.
Leveraging Brain states data alongside conscious ratings of the sonic stimulus, MyndTune determines the actionability – whether to go ahead and launch and if not – how much editing is needed to improve.
Whether it’s a final composition or a rough copy, MyndTune provides insights to enhance content effectiveness.
Any length can be tested – From a shorter 1-2 seconds audio signature to a full 30 seconds or even 1-minute long full background music.
MyndTune is seamlessly compatible with mobile devices and TV Screens ensuring that the testing is done on the same device on which it is used.
Neurosegmentation
MyndIdea
MyndSensory
PackSense
UXSense
MyndSight
MyndTune
NeuroEquity
NeuroImage
ShopperSense