MyndSight

Revolutionizing Advertisement Evaluation

Harnessing the power of Electroencephalogram (EEG) technology and proprietary AI algorithms, MyndSight offers unparalleled insights into consumer reactions to advertisements and key visuals.

How MyndSight Works?

Converts Brainwave data to BRAINSTATES using Neurosensum’s AI-based Algorithm

MyndSight collects raw brainwave data, including Alfa, Beta, Theta, Delta, and Gamma waves, through EEG devices. Our proprietary AI algorithm then transforms this data into readable measures, enabling us to determine frame-by-frame Brain states revealing consumers’ subconscious response

Converts Brainwave data to <span>BRAINSTATES</span> using <span>Neurosensum’s AI-based Algorithm</span>

Determine Frame by Frame BRAINSTATES for a Granular Understanding

These Frame-by-Frame Brainstates allow us to precisely identify the effectiveness of each frame, guiding ad editing before launch. Whether refining the storyline for animatics or condensing a 30-second ad into a 15-second or even 5-second format, Neurosensum ensures optimal impact at every frame

Determine Frame by Frame <span>BRAINSTATES </span> for a <span> Granular Understanding </span>

Uses BRAINSTATES in conjunction with Conscious Data to determine Actionability

Leveraging Brain states data alongside conscious ratings of the ad stimulus, MyndSight determines the actionability – whether to go ahead and launch and if not – how much editing is needed to improve.

Uses <span>BRAINSTATES</span> in conjunction with<span> Conscious Data</span> to determine <span> Actionability</span>

With MyndSight’s versatile capabilities, you can test:

Type of Content

Whether it’s a finished reel or an animatic reel, MyndSight provides insights to enhance content effectiveness.

Static or Dynamic Ads

While dynamic ads are prevalent, MyndSight also evaluates static ads, offering a comprehensive assessment of both types of content.

Length of Content

From 15-second snippets to full-length 30-second ads, MyndSight helps you tailor your messaging to suit different platforms and audience preferences.

On Multiple Devices

MyndSight is seamlessly compatible with mobile devices, laptops, and computers, ensuring accessibility and convenience for advertisers.

Looking for a solution tailored specifically to your needs?

Our team of professionals are dedicated to delivering exceptional results and providing outstanding support to our clients

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Blogs and Case Studies

Wednesday 3,April,2024

Assessing the Impact of Shelf Promo Wobblers on Sweet Condensed Milk Sales in a Minimarket

Assessing the Impact of Shelf Promo Wobblers…

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Wednesday 3,April,2024

Optimizing Cooking Oil Shelf Placement through VR Eye Tracking Analysis

Optimizing Cooking Oil Shelf Placement through VR…

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Monday 8,January,2024

Personal Care Brand uses Neurosensum’s Eye Tracking to Measure Impact of New Packaging on Shelf

Personal Care Brand uses Neurosensum’s Eye Tracking…

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