NeuroSegmentation
MyndIdea
MyndSensory
PackSense
UXSense
MyndSight
MyndTune
NeuroEquity
NeuroImage
ShopperSenseWith MyndSensory’s versatile capabilities, you can test:
Type of Stimulus
Whether it’s Blind or Branded testing, MyndSensory provides insights to enhance overall product effectiveness.
Unlocking Subconscious Insights to Perfect Your Products
Harnessing the power of Electroencephalogram (EEG) technology and proprietary AI algorithms, MyndSensory offers unparalleled insights into consumer reactions to new ideas and Concepts
MyndSensory collects raw brainwave data, including Alfa, Beta, Theta, Delta, and Gamma waves, through EEG devices. Our proprietary AI algorithm then transforms this data into readable measures, enabling us to determine Brain states revealing consumers’ subconscious response to the sensory aspect of the product.
We test the products in several steps – from visual, touch and feel, smell, taste and aftertaste (depending on the category) – and determine the sub-conscious reaction to each of these sensory components. We also analyze the overall cumulative impact by combining all the individual steps.
Leveraging Brain states data alongside conscious ratings of the concept like Purchase Intent – MyndSensory determines overall actionability– whether to go ahead with the concept or not and if yes – which component needs to be improved.
Whether it’s Blind or Branded testing, MyndSensory provides insights to enhance overall product effectiveness.
