Qualitative research is crucial for gaining a deeper understanding of consumers. At Neurosensum, we have a strong team dedicated to meeting all your needs, from regular focus group discussions to in-depth interviews with experts.
Our Qualitative Expertise includes:
Neurosensum’s qualitative data collection capabilities encompass all prevalent methods used in the industry. Whatever methodology you need, we’ve got it covered.
We cover all of Indonesia and serve key clients in multiple countries across Southeast Asia and globally, both offline and online. We can conduct qualitative research anywhere in the world, leveraging our network of partners.
We pride ourselves on our agility—in both thinking and action—to match our quality and delivery with clients’ business requirements.
We always aim to be cost-efficient, adapting our approach to meet clients’ budgetary needs and ensuring that our research provides exceptional value for money.
FGDs are one of the most commonly used methodologies, conducted either offline or online. This method is particularly valuable for obtaining diverse perspectives, encouraging open dialogue, and uncovering shared beliefs within a group setting. One reaction often triggers another, enriching the discussion.
In-depth interviews involve one-on-one interactions with consumers or experts who possess specialized knowledge in relevant fields. These interactions allow researchers to delve deeply into participants’ thoughts, emotions, and experiences, providing rich and detailed insights.
Ethnography involves researchers observing and participating in the daily lives of individuals or communities in their natural environments over an extended period. The aim is to understand daily habits, social behaviors, and cultural practices. Immersions at home, in stores, and at hangout places offer a more focused understanding of product-related behaviors within specific settings.
In this method, researchers accompany participants during their shopping experiences, observing and documenting their decision-making processes and interactions with products. This helps to understand the factors influencing purchasing decisions.
Neurosegmentation
MyndIdea
MyndSensory
PackSense
UXSense
MyndSight
MyndTune
NeuroEquity
NeuroImage
ShopperSense