Infusing neuroscience into your research
NeuroSensum helps clients by examining how the brain responds to various stimuli through the use of noninvasive Neuro tools to help marketers gain deeper insights into what drives consumer choice and, in the process, predict consumer behavior more accurately.
There are many reasons which warrant the use of Neuroscience-based Research. Some of the more prominent ones are:
Traditional methods often rely on what people say. However, people might not always be able or willing to articulate their feelings or thoughts accurately. Neuro-based research captures subconscious and unconscious reactions, bypassing potential biases or inaccuracies in self-reporting.
Tools like EEG capture brain activity in real time. This immediate feedback allows researchers to see exactly when a response occurs, providing precise data on what specific stimuli trigger certain reactions.
Neuro-based methods can detect emotional responses, which are often more influential in decision-making than rational thought processes. In traditional methods – consumers tend to hide their emotional responses and overstate the functional ones.
We have a range of Neuroscience-based Solutions to cater to some of the critical business needs:
Using Brainwave mapping using a non-invasive EEG (Electroencephalogram) device to evaluate Advertisement, Any Key Visuals and even Sensory Products.
Using the latest Portable Eye Tracking Device to do Pack Testing, Shopper Environment and any kind of Setting where consumers would walk to experience a brand.
This is useful to track how consumers look at any stimulus in a very focused manner – like Pack Design Testing, Ad Testing or any Visuals Testing.
Useful for doing User Experience research and testing how consumers view different content on a Mobile phone.
NeuroSegmentation
MyndIdea
MyndSensory
PackSense
UXSense
MyndSight
MyndTune
NeuroEquity
NeuroImage
ShopperSense
