Neurosensum leverages advanced analytical and modeling-based approaches to address complex marketing problems. Our methods help clients understand strategic pathways and guide marketers in decision-making across various domains, including innovation, ad spends, pricing, and more.
Many reasons warrant the use of Advanced Analytical & Modeling in Primary Research. Some of the more prominent ones are:
Data is often analyzed at an aggregated level, which can lead to a loss of granularity and obscure the variance between consumers. Individual-level modeling reduces this bias and enhances our understanding of consumer behavior.
Consumers often overclaim in survey data. By using multiple variables, we can calibrate these overclaims to obtain accurate numbers, improving business planning and decision-making.
Simple analyses may not always reveal deep insights. By employing multivariate statistics, we can uncover hidden insights that are crucial for informed decision-making.
We offer a range of modeling-based solutions to address critical business needs:
Conjoint analysis uses forced trade-offs via multiple-choice tasks to measure preferences for features, product combinations, brands, and prices. This method is useful for new product development (NPD), communication and positioning, pricing strategy, and forecasting volume and market share.
TDS is an addition to traditional product sensory tests. It helps understand the dynamic evolution of dominant sensory attributes during a product’s consumption experience, guiding product development and optimization.
Various segmentation modeling approaches can address different marketing objectives. Need-based segmentation aids NPD and portfolio planning, emotive segmentation supports brand positioning, and persona segmentation assists in service targeting.
By analyzing stated responses to concepts and products in relation to other critical measures, we forecast volume and market share. This method supports go/no-go decisions, single variant or range launch decisions, and more.
NeuroSegmentation
MyndIdea
MyndSensory
PackSense
UXSense
MyndSight
MyndTune
NeuroEquity
NeuroImage
ShopperSense
