Case Studies

Assessing the Impact of Shelf Promo Wobblers on Sweet Condensed Milk Sales in a Minimarket

In this case study, we examine how a sweet condensed milk brand assessed the viability of investing in a Shelf Promo Wobbler to determine its potential impact on sales and brand visibility in a minimarket setting. Challenge: A sweet condensed milk brand faced the challenge of determining whether investing in…

Optimizing Cooking Oil Shelf Placement through VR Eye Tracking Analysis

To optimize shelf placement costs, a cooking oil brand wanted to determine how different shelf positions affect consumer behavior. To address this concern, they partnered with Neurosensum, a research firm specializing in consumer behavior analysis using cutting-edge neuroscience tools and methodology. Challenge: A cooking oil brand sought to understand the…

Visual Distinctiveness on the Shelf: Uncovering Impact through Share of Facings and Share of Time Spent

A Mineral Water brand sought to gain insights into its shelf visibility and determine whether it was effectively standing out or getting lost within the shelf planogram. To address this concern, they partnered with Neurosensum, a research firm specializing in consumer behavior analysis. Challenge: The Mineral Water brand needed to…

Optimizing Snack Pack Design through Consumer Pack Browsing Analysis

A snacking brand aimed to understand how people browse their snack packs to determine the optimal placement of key features and visuals, ensuring consumers would quickly grasp the essential information. To check this, they partnered with Neurosensum, a research firm that specializes in measuring consumer behavior using biometric tools. Challenge:…

Personal Care Brand uses Neurosensum’s Eye Tracking to Measure Impact of New Packaging on Shelf

A personal care brand wanted to launch a new range of packaging with new characters but was unsure if it would have a stronger impact on the shelf and lead to increased sales. To check this, they partnered with Neurosensum, a research firm that specializes in measuring consumer behavior using…