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This is for determining Early-stage Concept Appeal (when product is not yet available) – by…
This is for determining Early-stage Concept Appeal (when product is not yet available) – by determining Volume Potential based on Concept Feedback. This is largely done by determining Trial Volumes and assuming Repeat Potential. We also take assumption on awareness and distribution buildup and also promotion planning to finetune the Volume estimates to make it very accurate.
This Volumetrics study is where we test the concept to get the trial rate and…
This Volumetrics study is where we test the concept to get the trial rate and also the product to get Repeat Rate and we combine these along with awareness, distribution and promotion plan to get the final Volume potential for the new launch.
NeuroSegmentation
MyndIdea
MyndSensory
PackSense
UXSense
MyndSight
MyndTune
NeuroEquity
NeuroImage
ShopperSense
