Shopper Studies

Shopper Sense

This is our flagship offer using a portable Eye-Tracking device to map the shopper journey…

This is our flagship offer using a portable Eye-Tracking device to map the shopper journey inside the store, navigation through brands on the primary & secondary shelves of interest, visibility and appeal of promotional shelves and PSOMs in decision making, etc.  We use the data from sub-conscious data from Eye Tracking to provide Heat Maps, Time of the first notice, Time spent on the shelf or the brand, etc, and combine them with the conscious data of consumers shopping behavior to help make the right decisions for your brand.

Shopper Ethnography

 This is a qualitative methodology where researchers observe a consumer when shopping (using an Eye…

 This is a qualitative methodology where researchers observe a consumer when shopping (using an Eye Tracking device) – and then do a deep dive into their behavior, triggers, barriers, what caught their attention and how they make their purchase decisions.

Shopper U&A

This is a basic understanding of how shopper does their shopping from the time of…

This is a basic understanding of how shopper does their shopping from the time of trigger for purchase, choice of outlets and how they have in the outlet. This is done using a combination of in-home and exit interviews to serve different purposes.