Concept Test

Concept Screener

An early-stage shortlisting exercise to narrow down from a large number of options, using a…

An early-stage shortlisting exercise to narrow down from a large number of options, using a robust yet agile quantitative approach to help you make the right decision to choose the ones that can be further developed/optimized.

Concept Optimizer

This is our flagship offer where we determine what is the potential of each concept…

This is our flagship offer where we determine what is the potential of each concept including Incrementality, Cannibalization and source of business and also optimize the concept for further improvement.

Concept Volumetric

 In this solution in addition to all analysis in Concept Optimizer – we determine Concept…

 In this solution in addition to all analysis in Concept Optimizer – we determine Concept level Volume Potential to help better in business planning