About Neurosensum

Driven by Brilliant Minds, Fueled by Innovation

Our Story – Neurosensum isn’t just a company; it’s a story of innovation and passion. Founded with the vision of unraveling the mysteries of consumer behavior, we’ve been at the forefront of marrying cutting-edge neuroscience with advanced AI technologies.

Our Mission

Our mission is simple yet profound: to decode the subconscious responses of consumers. Through a blend of scientific rigor and technological prowess, we strive to empower brands with deep insights that drive meaningful connections with their audience.

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Innovative Approach

What sets us apart is our innovative approach. From EEG to Virtual Reality, Eye Tracking, Reaction Time-based applications, and Facial Coding, we deploy a diverse arsenal of tools to delve into the depths of consumer perception. Our proprietary algorithms then synthesize implicit and explicit data, providing nuanced insights that shape brand strategies.

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Meet our Team

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Rajiv Lamba

Meet our Founder & CEO

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Rajiv Lamba, Founder and CEO of Neurosensum and SurveySensum, transformed market research in Indonesia through neuroscience and AI. Named among the “Top 30 Entrepreneurs of 2019,” he firmly believes in building ‘Quality Leaders for Tomorrow’ and leads with the motto: “Believe in yourself and the passion you carry in your heart.

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Mahesh Agarwal

Meet our Co-Founder & Managing Director, Indonesia

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With a deep passion for tackling complex marketing challenges, Mahesh Agarwal specializes in providing integrated insights that lead to clear, actionable solutions. Over his 25+ year career in the Market Research industry, he has mastered the art of filtering out unnecessary noise to uncover the insights that matter most, helping businesses navigate a rapidly evolving environment.

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Rohit Kumar

Meet our Managing Director, India

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A seasoned expert with over 14 years of experience in research and service organizations. Known for his ability to tackle complex business problems and build lasting client partnerships, he has made significant contributions, especially in the automotive sector. His achievements have earned him recognition from respected industry bodies like the World Marketing Congress.

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Vika Indriysari

Meet our SEA Commercial Director

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A highly accomplished leader with over 15 years of experience in Indonesian business culture. As Commercial Director at Neurosensum and SurveySensum, she excels in strategic planning, sales, and relationship management, with a passion for market research and talent development. Her proactive approach drives collaboration and results.

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Mushahirul Islam

Meet our Qualitative Lead

A results-oriented professional with a strong track record of addressing business challenges. He combines his analytical expertise with a passion for consumer behavior, honed at top research and service organizations. His ability to turn insights into actionable strategies has earned him a reputation as a trusted partner for driving business success.

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Meet our Director

Drawing from over 15 years of cross-continental experience, Raj Jalan is a visionary in quantitative insights. As Director at Neurosensum, he transforms complex data into strategies for industries like FMCG, Banking, and Telecom. Known for his innovative approach, Raj drives business growth, builds strong client partnerships, and leads high-performance teams from his base in Jakarta.

Culture of Collaboration

At Neurosensum, our culture is our cornerstone.

We’re more than just a team; we’re a community of thinkers, dreamers, and innovators. With a commitment to fostering a collaborative and inclusive environment, we champion the development and well-being of our people.

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“Humane, Fun and Friendly-The Workplace of Today and Tomorrow”

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