Retail

We assist Retail clients by offering insights that drive decision-making, foster competitive advantage, optimize operations, and contribute to business success. Through analysis and strategic guidance, we empower retailers to make informed choices, enhance market position, and achieve growth. Leveraging actionable insights, we enable adaptation to changing market dynamics, delivering exceptional customer experiences for sustained success in the Retail industry.

Neurosensum Solutions for the Retail Industry

We offer a range of customizable solutions to meet all your business needs in this industry:

Store Layout and Design Improvement

Shopper studies help Retailers optimize their store layout, design, and merchandising strategies to enhance the shopping experience. By analyzing shopper movement patterns, product placement effectiveness, and signage impact, Retailers can create layouts that maximize sales and customer satisfaction.

  • – Store Navigation Study using Portable Eye Tracking

Product Assortment Optimization

We help you understand which products are most popular among shoppers and which ones may be underperforming. This data allows Retailers to adjust their product assortment to better align with consumer demand, ensuring that your store offers the right mix of products to attract and retain customers.

  • – Customer Usage & Attitude (U&A)
  • – Market Basket Analysis

Competitive Pricing

Understanding shopper sensitivity to pricing and promotional offers. Retailers can use this data to optimize their pricing strategies, including setting competitive prices, offering discounts and promotions, and implementing dynamic pricing tactics to maximize revenue and profitability.

  • – Conjoint Analysis
  • – Brand Price Trade-Off
  • – Price Sensitivity Meter

Looking for a solution tailored specifically to your needs?

Our team of professionals are dedicated to delivering exceptional results and providing outstanding support to our clients

Blogs and Case Studies