Partnering Automotive & Mobility clients with solutions built across the product lifecycle to ensure the right frame of information pertinent to the business situation under question
We help to guide decision-making at each stage of the lifecycle → displayed across engagements
We well appreciate that product development is an extremely critical and long cycle process given the nature of the business and that is truly the time to understand mega-trends, existing market landscape and need-gaps with current, best-fit products.
An area requiring attention to intricate details: not just on the acceptance of the package but whether it is on the designer brief / identified white space in the market. Does it compete with the intended set …and on what aspects?
The business question shifts from a go-no-go decision to finding out the right cues for launch. Pricing & positioning are the biggest decisions to be taken. An understanding of the likely consumer can make the communication brief all that sharper!
Product is the deemed constant at this stage, however, there are other variables: communication (digital/conventional media/ WoM) & POS customer handling. Further, helps in identifying early cues for variant planning/face-lift planning
Regular tracking of brand visibility & customer satisfaction in a BAU mode, also keep looking out for new opportunities to maintain the buzz
Neurosegmentation
MyndIdea
MyndSensory
PackSense
UXSense
MyndSight
MyndTune
NeuroEquity
NeuroImage
ShopperSense
