In Market Performance

Category penetration

 Understanding the size of the population who are currently consuming the category and are likely…

 Understanding the size of the population who are currently consuming the category and are likely to consume soon. Profiling these groups along with an understanding of the motivations for consumption and addressable pain points of these consumers, this analysis can provide the current and future potential for the category and our brand.

Non-User Deep-Dive

 An approach to grow the overall penetration and size of the market, this analysis helps…

 An approach to grow the overall penetration and size of the market, this analysis helps to provide a deep understanding of the non-users in terms of their profile, barriers, current interaction and usage behavior for other categories, openness to the category and our brands and other lifestyle behaviors which can help us to target them with the right products and communications.

Category Usage& Attitude

This is a detailed and focused understanding of category users – to understand how the…

This is a detailed and focused understanding of category users – to understand how the target consumers use the product and engage with our brand. Our modular approach to understanding the consumers’ behavior and attitude towards the category includes both qualitative and quantitative techniques, which provide an in-depth understanding for effective targeting and positioning of our brands.