Pricing Studies

PricingConjoint

 An advanced method of pricing new or existing products by creating real trade-off scenarios to…

 An advanced method of pricing new or existing products by creating real trade-off scenarios to understand the impact of price, brand and other features that determine the choice of products in the category. The model generates utilities for each aspect of the product for each respondent as a measure of preference to provide strategic direction for brands. The model can help forecast the impact of price movement on volume shares for up to 2 years.

Pricing Shelf Test with Eye Tracking

This is our flagship offer in which we combine Eye Tracking with several virtual shelves…

This is our flagship offer in which we combine Eye Tracking with several virtual shelves replicating different pricing scenarios in a competitive context. Movements captured via the eye-tracking device provide a validation on which aspect of the offer is determining the product choice – brand, features or price. This approach also captures instances of feature or price comparison between products without direct questioning to understand what is driving the choice of products.

BasicPrice Testing

We use simple pricing methods like Van Westendorp Price Sensitivity Meter (PSM), Gabor Granger and…

We use simple pricing methods like Van Westendorp Price Sensitivity Meter (PSM), Gabor Granger and Brand Price Trade Off (BPTO) as a stand-alone or add-on modules in our study to model the relationships between your brands and the prices they command.