NeuroSegmentation
MyndIdea
MyndSensory
PackSense
UXSense
MyndSight
MyndTune
NeuroEquity
NeuroImage
ShopperSenseUnderstanding Need Gaps
In the early stages of innovation, we screen out bulk ideas and identify opportunities and white space in the category.
- – Ideas Screening
- – Need Gaps Analysis
- – Market Segmentation
We assist clients in FMCG categories to thrive amidst intensifying competition by gathering consumer insights and enhancing decision-making for product innovations. Through comprehensive market research, we identify trends and preferences, enabling clients to develop innovative products that resonate with consumers. By leveraging actionable insights, we empower clients to stay ahead in the dynamic FMCG landscape and drive sustainable growth.
We offer a range of customizable solutions to meet all your business needs in this industry:
In the early stages of innovation, we screen out bulk ideas and identify opportunities and white space in the category.
We assist clients in the NPD process, from developing and optimizing concepts to measuring product acceptance from consumers and evaluating packaging.
We utilize advanced EEG methods to test and optimize communication for better impact in the market.
Understand the in-market performance of your product after launch to make decisions related to product marketing strategy.
