ShopperSense

We recruit target shoppers for the category, ask them to wear the Portable Eye Tracking device, and then observe them as they shop in their normal routine. The eye-tracking device collects crucial data on their shopping behavior.

Using this device, we can extract key measures to analyze what and where the consumer is looking at while shopping:

• % Respondents Noticed– How many consumers have seen each shelf, secondary display, POS materials, and other relevant elements in the store?
• Time to First Notice – What are the first things that consumers notice in the outlet?
• Share of Time Spent – How much time is spent looking at the shelf, POS materials, or any other relevant elements?

We combine these subconscious eye tracking data with relevant conscious measures to answer key marketing questions related to in-store shopper behavior:

• Hot Spots in the Outlet – Which are the high-traffic areas in the store, and are our brand’s assets displayed in those spots?
• Main Shelf Browsability – How are consumers browsing the main shelf? Is the current planogram effective?
• Secondary Display Effectiveness – Which secondary displays are working well, and which ones are not?
• POSM Effectiveness – Which POS materials are effective, and which ones are not resonating with shoppers?