MyndSensory

MyndSensory collects raw brainwave data, including Alfa, Beta, Theta, Delta, and Gamma waves, through EEG devices. Our proprietary AI algorithm then transforms this data into readable measures, enabling us to determine Brain states revealing consumers’ subconscious response to the sensory aspect of the product.

We test the products in several steps – from visual, touch and feel, smell, taste and aftertaste (depending on the category) – and determine the sub-conscious reaction to each of these sensory components. We also analyze the overall cumulative impact by combining all the individual steps.

Leveraging Brain states data alongside conscious ratings of the concept like Purchase Intent – MyndSensory determines overall actionability– whether to go ahead with the concept or not and if yes – which component needs to be improved.