MyndIdea

MyndIdea collects raw brainwave data, including Alfa, Beta, Theta, Delta, and Gamma waves, through EEG devices. Our proprietary AI algorithm then transforms this data into readable measures, enabling us to determine Brain states revealing consumers’ subconscious response to the idea or concept.

We split the concepts into several parts to determine the sub-conscious reaction to each component. This Part-by-Part Brainstate analysis helps us pinpoint exactly which parts are resonating and which need improvement. This allows companies to refine the concept before launch, optimizing the parts that are not working as intended.

Leveraging Brain states data alongside conscious ratings of the concept like Purchase Intent – MyndIdea determines overall actionability– whether to go ahead with the concept or not and if yes – how much we need to improve.