Our research presents Insights from 20 Qualitative IDI’s and 500 Quantitative Surveys

Discover the future of consumer trends with an in-depth look at Gen Z’s media consumption, buying patterns, and what they expect from the brands.

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  • Gen Z’s Key Values: Mental Health, Sustainability, Diversity
  • Media Habits and Influencer Engagement
  • The Impact of Authenticity and FOMO on Gen Z
  • Innovation and Personal Diversity for Brand Relevance
  • Strategies for Connecting with Indonesia’s Future Consumers

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