Consumer’s purchase context and user journey of an electric vehicle
With the high demand for electric vehicles, their sale is rising high. But what makes a consumer step out and buy an electric vehicle?
The report shares key factors that influence the consumer’s decision-making, impact their mindset of the purchase, and affect their user journey.
Uncover exclusive insights on:
- The purchase context of EVs - Does it hold well in a post-purchase scenario?
- Ride’s progression and its future view
- Digitization as an enabler - For both purchase decision-making and after-sales maintenance point-of-view
- Connected tech and battery swapping
- User’s take on the negative WoM around safety
